Latina Televisión, commonly known as Latina TV or simply Latina, is one of Peru's largest free-to-air television networks. Currently owned by Latina Media (part of the Grupo Enfoca investment fund), the channel operates across multiple platforms, including terrestrial broadcasting, cable/satellite TV, and digital services like OTT and FAST channels.
The channel first went on air in 1983 under the name Frecuencia 2. After navigating ownership changes in the 1990s and a major rebranding in 2012, Latina TV has transformed significantly. Led by CEO Patricio Hernández, it is evolving into "Latina Media" – a multi-platform digital content ecosystem rather than just a traditional TV station.
In terms of content, Latina TV focuses on family-friendly programming, with 70% of its airtime dedicated to locally produced shows. It is well-known for news and current affairs programs, talent competitions like La Voz and Yo Soy, and cultural food shows such as El Gran Chef. What sets the channel apart is its emphasis on creating original formats for international export, rather than relying heavily on acquiring foreign telenovelas.
Today, Latina TV is the second-largest open TV channel in Peru, holding around 27-28% of the average audience share and competing directly with América TV during prime time. Viewers tune in for its strong connection to Peruvian culture and its ability to deliver entertaining content efficiently. Beyond traditional broadcasting across Peru, the channel is easily accessible for free via its official website, mobile apps, and social media platforms, allowing audiences to watch live anytime, anywhere.