Juwelo is a leading specialized jewelry teleshopping channel based in Berlin, Germany. It is operated by Juwelo TV Deutschland GmbH, a subsidiary of elumeo SE. The channel's history dates back to 2005, starting under names like Bietbox and Gems TV, before officially rebranding as Juwelo in 2013. Today, it broadcasts across 15 German states and reaches viewers in Austria, Switzerland, and border regions of France.
What sets Juwelo apart from general shopping channels is its exclusive focus on gemstones and fine jewelry. The channel broadcasts live for 18 hours a day, featuring a "falling price" auction model. It offers more than just shopping; viewers get a real educational experience in gemology, learning about the origins, cutting techniques, and rarity of various colored stones like sapphires, rubies, and tanzanites directly from the presenters.
You can watch Juwelo on several platforms, including Astra satellite (available in both SD and free HD), digital cable, or via their website and mobile app. By managing the entire process—from sourcing gemstones worldwide and designing the pieces to selling them directly on air—Juwelo has built a strong sense of trust with long-time jewelry collectors and gemstone enthusiasts.