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NOW That's What I Call Music is a long-running series of compilation albums featuring popular music from a variety of artists. The first NOW album was released in the United Kingdom in 1983, and since then, the series has grown to become one of the most successful and recognizable music brands in the world.

Each NOW album typically includes around 40 songs, chosen by a team of music industry professionals to represent the most popular and influential songs of the time. The songs are usually from a range of genres, including pop, rock, hip-hop, and R&B, and the albums are released on a regular basis, with several new editions each year.

Over the years, NOW albums have featured songs by a wide range of artists, from pop icons like Madonna and Michael Jackson to rock legends like U2 and Queen to contemporary stars like Taylor Swift and Ariana Grande. The series has also expanded beyond music, with spin-off products like NOW music video compilations, NOW karaoke games, and NOW streaming services.

In addition to its commercial success, the NOW series has had a significant impact on the music industry. By bringing together songs from a variety of artists and genres, the albums have helped to introduce listeners to new music and broaden their musical tastes. The series has also served as a snapshot of popular music culture, capturing the sounds and trends of different eras and providing a record of the music that defined those times.

Overall, NOW That's What I Call Music is an iconic and enduring music brand that continues to evolve and adapt to changing trends and technologies in the music industry.