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Malbec Play is an annual wine festival held in Mendoza, Argentina, celebrating the Malbec grape variety. The festival offers a variety of programming, including wine tastings, vineyard tours, workshops, cooking classes, live music and dance performances, and food and wine pairings. Over 100 wineries participate in Malbec Play, showcasing their finest Malbec wines. The festival attracts over 100,000 visitors each year.