Zee 24 Ghanta (formerly known as 24 Ghanta) is a 24/7 Bengali-language news channel based in India, owned by Zee Media Corporation Limited, part of the Essel Group. The channel first aired on March 31, 2006, and rebranded in 2017 to align with Zee's broader media network. Its core audience includes Bengali speakers in West Bengal and Bengali communities around the world.
The channel focuses on fast-paced news coverage across politics, economy, society, sports, and entertainment (including Bollywood and Tollywood), with an emphasis on live reporting and in-depth analysis. Popular shows include Good Morning Bangla, Super Fast, Mid Day Debate, Prime Time, Cross Fire, and Top 10 News, hosted by experienced journalists like Moupia Nandy, Sharmila Maiti, and Kunal Bose.
Older viewers tend to watch via traditional TV for news and political discussions, while younger audiences engage with tech updates, viral trends, and entertainment content through digital platforms. The channel keeps its audience engaged through real-time updates, strong local coverage, and trusted reporting.
Zee 24 Ghanta is available across multiple platforms: satellite and cable TV (including Dish TV India), live HD streaming on the ZEE5 app, a dedicated mobile app on Google Play, plus active presence on YouTube, Facebook, and its official website. According to BARC data from 2024–2025, the channel holds around 9.3%–10.7% viewership share in West Bengal, staying within the Top 5 Bengali news channels alongside competitors like ABP Ananda, News18 Bangla, Republic Bangla, and TV9 Bangla.