Florida Travel Channel - Official Florida Tourism Guide

VISIT FLORIDA (Florida Travel Channel) isn't a TV channel or a standalone streaming platform. It’s the official tourism marketing organization for the state of Florida. Operating as a public-private partnership, it combines state funding with contributions from thousands of local businesses to grow Florida’s massive tourism brand. Instead of having a standard TV schedule, they run a huge media ecosystem designed to promote Florida to travelers all over the world.

The actual experience of using VISIT FLORIDA is like having a reliable local guide at your fingertips. Whether you're browsing their main travel website or stopping by one of their Welcome Centers on the highway, you get authentic info to help plan your trip—everything from beaches and theme parks to local culture. For businesses, it works as a powerful network that helps them reach more people through joint marketing efforts and shared data.

The results are pretty impressive. In 2025, Florida hit a record high of 143.3 million visitors, which provided a massive boost to the economy and supported millions of jobs. With a return on investment of over 3:1, VISIT FLORIDA has proven to be a powerhouse for the state, successfully keeping Florida at the top of everyone's vacation wishlist.