Everyeye (commonly known as Everyeye.it) is one of Italy's most established digital entertainment brands, operating as an online magazine and portal focused on video games, cinema, technology, and broader entertainment culture. Founded in 2000, it has evolved from a Dreamcast-focused site into a multi-vertical media hub with editorial teams, livestreams, and a strong social presence.
What Is Everyeye?
Everyeye is an Italian online magazine and portal specializing in video games, cinema, technology, and general entertainment. It is not a linear TV channel but a digital-first media brand distributing content via its website, Twitch, YouTube, and social networks.
- Full name: Everyeye (Everyeye.it)
- Country: Italy (headquartered in Bari, Apulia)
- Ownership: Privately held media company founded by Simone De Marzo and Domenico Panebianco, with long-time editorial leadership including Francesco Fossetti in gaming.
- Distribution model: Web portal, streaming on Twitch and YouTube, and social channels (Facebook, Instagram, Telegram). No traditional satellite or cable TV channel.
For background, the Italian Wikipedia entry on everyeye.it outlines its origins and evolution. Company details are also listed on its LinkedIn page.
History and Milestones
Origins (2000–2001)
Everyeye began on the night of 23–24 May 2000 under the domain dreameye.xoom.com, created by Simone De Marzo and Domenico Panebianco as an Italy-focused Dreamcast site. On 16 February 2001, the everyeye.it domain was purchased and activated, marking the start of its broader identity.
Expansion Through Sub-Sites (2001–2004)
Early growth came via themed sub-sites: Pceye.it (PC hardware), Cubeye.it (GameCube), Gbaeye.it (Game Boy Advance), and Xeye.it (Xbox). In November 2001, animeye.it launched to cover anime, manga, and comics, widening the editorial scope beyond games.
Professionalization and CMS Overhaul (2004–2007)
Between 2004 and 2007, Everyeye rebuilt its content management system (Cactus), consolidated forums, and elevated editorial standards. Francesco Fossetti took on a central role in gaming editorial direction, pushing for structured reviews and higher-quality criticism.
Scale and Recognition (2010s–2020s)
By its 10th anniversary in 2010, Everyeye had become a reference point for Italian gamers. Internal figures point to growth from under 1 million monthly unique visitors in its early years to around 14 million in 2021, placing it among Italy's top entertainment websites.
Modern Editorial Structure (2025)
The current staff structure shows a newsroom organized around clear verticals: Gaming, Tech & Cinema, Anime/Manga/Comics, Automotive, PR & Marketing, and Twitch operations, supporting consistent output across topics. You can see the team layout on the official staff page.
Content Pillars and Editorial Direction
Everyeye functions as a multi-topic digital newsroom. Its core pillars include:
Video Games (Core Vertical)
Daily news, reviews, previews, hands-on coverage, guides, and hardware analysis across PC, PS5, Xbox Series X|S, Xbox One, PS4, Switch, and more. This remains the brand's signature strength, visible on the gaming section of the homepage.
Cinema, TV Series, Anime, Manga, and Comics
Coverage spans film releases, TV series, Blu-ray news, and dedicated anime, manga, and fumetti content, with video formats including Q&A sessions and livestream discussions about movies and series.
Technology
Tech news and reviews focus on consumer devices and hardware relevant to gaming and digital entertainment, aligning with the interests of its core audience.
Automotive
A dedicated vertical covers cars, automotive technology, and related lifestyle topics, reflecting Everyeye's expansion into broader tech-enabled entertainment.
Streaming and Video Formats
Everyeye runs a Twitch channel (everyeyeit) and a YouTube channel featuring livestream Q&As, unboxings, State of Play commentary, and topic-specific talk shows for games and films. Examples include Q&A streams about State of Play and discussions on film, series, and comics.
What sets Everyeye apart:
- Longevity and brand recognition in Italy's gaming media landscape
- Structured editorial leadership by vertical, enabling breadth without losing focus
- Integrated text, video, and live interaction, keeping audiences engaged across platforms
Target Audience and Viewer Behavior
Primary Audience Segments
- Italian gamers (console and PC) seeking news, reviews, and buying guidance
- Tech-curious consumers interested in devices and hardware for entertainment
- Cinema, series, anime, and manga fans looking for updates and discussion
- A smaller segment interested in automotive and tech lifestyle content
Content Consumption Habits
Readers typically check Everyeye for release news and hardware launches, read reviews before purchases, watch unboxing and hands-on videos, join Q&A livestreams, and discuss topics on forums and social channels.
Retention Drivers
- High update frequency across web and video platforms
- Structured, accountable editorial teams by topic
- Community engagement through livestreams, social media, and Telegram
Distribution Platforms and How to Access Everyeye
No Linear TV Channel
Everyeye does not operate a traditional linear TV channel on cable or satellite. Its primary distribution is digital.
Website as the Hub
The Everyeye website serves as the central content hub, hosting articles, reviews, news, and special features across gaming, cinema, tech, and automotive.
Streaming and Social
- Twitch: channel name everyeyeit, for livestreams, game sessions, and talk shows
- YouTube: reviews, Q&A, and themed discussions on games, films, series, and anime
- Social networks: Facebook, Instagram, and Telegram for updates and community interaction
Availability and Language
The site is accessible worldwide but is written primarily in Italian, with content tailored to the Italian market — release dates, local events, and regional coverage.
Rights and Content Type
As a news and review outlet, Everyeye does not distribute full movies or games. Its video content consists of reviews, commentary, unboxings, and Q&A — editorial formats rather than licensed VOD.
Competitive Position and Industry Impact
Market Standing
Everyeye is widely recognized as one of Italy's oldest and most visited gaming and digital entertainment websites, with internal reports citing roughly 14 million monthly unique visitors in 2021.
Strengths Versus Competitors
- Heritage and trust: over 25 years of continuous operation and brand recognition
- Editorial structure: clear ownership of verticals (Gaming, Tech & Cinema, Anime/Manga, Automotive) ensures consistent quality
- Multi-format engagement: articles, videos, and livestreams keep audiences active across touchpoints
Core Value Proposition
Everyeye's core value lies in being a comprehensive digital entertainment hub for Italian audiences, combining speed, depth, and interaction across games, cinema, tech, and lifestyle topics.
Frequently Asked Questions
Is Everyeye a TV channel?
No. Everyeye is an online magazine and digital media brand. It distributes content via its website, Twitch, YouTube, and social networks, not via linear TV broadcast.
What topics does Everyeye cover?
Its main topics are video games, cinema and TV series, technology, anime/manga/comics, and automotive.
Where can I watch Everyeye's video content?
Video content is available on its Twitch channel (everyeyeit) and YouTube channel, with livestreams, Q&As, unboxings, and themed discussions.
Is Everyeye available outside Italy?
The website is accessible globally, but its content is primarily in Italian and oriented toward the Italian market.
Does Everyeye review games and hardware?
Yes. Reviews of games and hardware across PC and major consoles are a core part of its editorial output.
