Pyatnitsa! (Пятница!) is a Russian federal entertainment channel that pairs TV broadcasts with online episodes. Watch through a TV provider or browse the shows on the official site.
What Pyatnitsa! puts on screen
The channel began full-time broadcasting on 1 June 2013 on the frequency MTV Russia used before. Gazprom-Media Holding took over in 2014. Since 2015, Pyatnitsa! has sat among Russia's 20 mandatory public TV channels.
Programming leans on social reality, comedy and cooking. Titles on the official site include Адский шеф (Hell's Chef), Выживалити, Ставка на любовь, Умнее всех and Пятница News. Gazprom-Media says the channel runs three in-house studios and more than 90 show brands. Plenty to pick from.
Who tends to enjoy this channel
The published target audience is 14 to 44. Reality challenges, cooking shows and lifestyle stories fit that crowd best. If you like seasonal formats with recurring hosts, the lineup suits you too.
On scale, Mediascope puts the audience share at 2.3% in 2024. That figure covers all of Russia, viewers aged 4 and up, at home and at holiday homes. Treat the number as a rough size check, not proof of a market lead.
How to watch Pyatnitsa!
Start with the official site, where shows and episodes are listed. Some episodes appear a few days after broadcast, so availability varies from title to title. On TV, Tricolor lists the channel among the services of that provider.
Access from outside Russia is not confirmed, and playback limits are not spelled out publicly. Stream quality will feel different from one viewer to the next, so a quick try is the best test.
Worth saving for later?
If reality and cooking formats are your thing, Pyatnitsa! is an easy channel to keep around. Bookmark this page for next time, and pass the link along if someone you know would like the lineup.
