Amazon Sat's proposal has always been to bring quality news and entertainment about the Amazon region. Redesigned in July 2019, it became the official channel of Fundação Rede Amazônica, strengthening its social, environmental, and educational role, working with three main pillars: Sustainability, Education, and Entrepreneurship.
Amazon Sat has emerged to supply the desire to talk about the Amazon in a different way, to speak from the region to the region itself and its people, to show the eyes of those who best live this very peculiar and intense reality. In this way, the channel disseminates the riches, culture, tradition, and history of the Amazon and its people.
With the value proposition of being the face and voice of the Amazon and the Amazonian, Amazon Sat builds daily a content based exclusively on this theme, as it seeks to promote the integration of all the states in the region (Acre, Amapá, Amazonas, Pará, Rondônia, Roraima, Tocantins, Maranhão, and Mato Grosso) and become the gateway for those who want to discover the Amazonian charms.
Amazon Sat programming is distributed across multiplatform: more than 50 municipalities watch the channel through free and open television, seven municipalities by pay-TV, on the internet Amazon Sat is present with the application for smartphones and tablets of Android platforms, iOS, and Windows phone, an institutional site with live programming stream and BoraVê. This dynamism enables the audience to choose the best way and time to watch channel content.
Daily, the channel's programming is composed of journalistic and entertainment content from Amazonas, Amapá, Acre, Roraima, Rondônia, and Pará, places where Amazon Sat is also present with teams of professionals. Amazon Sat will soon start a new project: the international distribution of channel programming to European countries through the Cloudio TV system, as well as smart tv applications.
In a survey conducted by the company Action (located in Manaus) with the objective of knowing the image that Amazon Sat has with the audience that watches the channel, the result was very expressive. The channel is Top of Mind in the category, meaning it is the most remembered by the public when it comes to information about the region. Credibility, trust, and respect for the viewer are the principles that make Amazon Sat achieve results like this.
With a constant concern to support and contribute to the sustainable development of the region, Amazon Sat has as one of its main foundations that of sustainability. Structured in the social, environmental, and financial tripod, this principle guides all the actions developed by the company, which always seeks to form partnerships and participate in projects that aim to promote and preserve the region.
Institutions such as Unicef, Abrinq, IDESAM, ETHOS, Sustainable Development Goal (SDG), International Labor Organization (ILO) Guidelines are some of the partners of Amazon Sat, which also supports initiatives such as the Professor Samuel Benchimol and Bank of Amazonia Awards. of Conscious Entrepreneurship.
These and others that the company develops in the region are directly linked to the channel's mission: to be the communication company responsible for bringing to the world the richness of the Amazon region, through its culture, its people, and its tradition.