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About Craft Extra
With the UK's first dedicated craft TV channel and a website to support it, Create and Craft is THE destination for inspiration, education, and crafty shopping!
ABOUT CREATE AND CRAFT
Ideal Shopping Direct is a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys.
Ideal Shopping Direct Limited is one of the UK’s leading multi-channel home shopping retailers, selling via our TV channels and the internet.
We are a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys.
We are a Live TV and Multi-Channel Company
The live TV model in combination with the website platform represents a truly dynamic and powerful retailing tool. Each show is well planned but has the spontaneous elements of live broadcasting which make the shows both entertaining and engaging.
Each show is dedicated to explaining, educating, and delighting the viewer, so vendors and brands can be sure that the key sales messages and product performance capabilities are fully explained and demonstrated.
Sales performance can be monitored and optimized in real-time to ensure that the sales opportunity is maximized to its full potential.
The web site combination ensures that the customer has full access to all information regarding the products. As well as the ability to buy products, they provide our shoppers with live streaming of our TV shows, alongside a library of product footage, demonstrations, and previous shows for shoppers to browse, learn and help them to understand products before they buy.
