Telemax is a Mexican broadcast television network based in Hermosillo, Sonora. Its flagship station is XEWH-TDT in Hermosillo and is available nationally through satellite and cable coverage.
It is also available through a network of over-the-air repeaters, which extend its flagship station's coverage throughout Sonora. Telemax is owned by the State of Sonora and its stated mission is "to promote Sonoran culture and values, the works and programs of the government, and timely and truthful broadcast of information to various social segments of the population."
Over 60 years, Televisora de Hermosillo, SA de CV has been present in the vertiginous social, economic, political and cultural changes of Sonora.
According to our mission, we are a channel with a social vocation that promotes culture, interacts with its viewers, informs and entertains the audience with creative productions, quality and content that reinforce the Sonoran identity not only in the state but also in the Mexican Republic and part of the United States.
In addition, through our website and our social networks, we reach more than five million people on average and receive daily feedback from our followers far beyond our borders.
Each day, we endorse our commitment to accommodate with equity, transparency, and plurality all the visions that converge in the state territory.
In addition to this, actions such as the conformation of the Citizen Council and the establishment of the Ombudsman, allow us to guarantee editorial independence, freedom of expression, citizen participation and compliance with our code of ethics.
Today we have the credibility of our viewers and the confidence of the companies that daily advertise their products and services on our different platforms.
Since the end of November 2019, Raúl Rentería Villa has assumed the General Directorate of Telemax, the largest regional television station in northwestern Mexico, which is increasingly consolidated facing new challenges and carrying out new projects for our tell audience.