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In Russia, teleshopping channels like TTS (Телевизионная Торговая Сеть) found a niche in the late 90s, offering everything from kitchen gadgets to cosmetics directly to viewers' living rooms. While the rise of e-commerce presents new challenges, TTS continues to broadcast, showcasing the enduring appeal of televised retail and its ability to reach a wide audience, particularly those less engaged with online shopping.
