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MyTV targets and focuses on female audiences aged 19 - 45 years. Before changing to MyTV, it was known as family television with programs for children and families such as local animated cartoons and foreign animations, drama series, talk shows, and Amazing World, Daily Trick where the last two programs are still broadcast by MyTV. Far back, BantenTv was the forerunner of INTV which is a local Banten TV that was launched on August 28, 2006, before changing to INTV on January 1, 2016.
