The channel presents a targeted media style to meet the needs of viewers by presenting a group of cultural programs, documentaries, and serious Islamic dialogues, with a moderate approach. And to highlight the cultural and intellectual aspects with a modern media vision of a professional and professional nature committed to the principles of the true Islamic religion.
One of the activities of the Qatari Ecomedia Company launched in 2007 was able to establish its position in the media arena with the highness and universality of its message.
With its constructive contributions to creating the foundations for interaction between civilizations, activating dialogue and rapprochement between peoples, and spreading the spirit of tolerance, through its targeted religious programs and its dialogues with senior scholars.
It also aims to shed light on the virtuous morals of the Noble Prophet and present his sayings, commands, and human teachings to be a beacon that illuminates the path for believers while emphasizing the Arab and Islamic cultural identity with its interest in poetry, culture, civilization and Islamic art.