HSN 2 - Home Shopping Network

HSN 2 - Home Shopping Network

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 Published on March 24, 2017, and last modified on 3 weeks ago.

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HSN 2 - Home Shopping Network

Home Shopping Network (HSN) is an American broadcast, basic cable and satellite television network that is owned by Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries.

Mindy Grossman is a former CEO of the company. She became CEO of HSN in 2006, and aggressively reinvented and relaunched the brand. She took HSN public in 2008 and has overseen its multibillion-dollar retail portfolio and multimedia expansion. Grossman left HSNi in May 2017 to helm Weight Watchers.

History

The forerunner of HSN was launched by Lowell "Bud" Paxson and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida.

It expanded into the first national shopping network three years later on July 1, 1985, changing its name to the Home Shopping Network, and pioneering the concept of a televised sales pitch for consumer goods and services. Its competitor and future owner QVC were launched the following year.

The idea for HSN had its roots in a radio station managed by Paxson. Due to an advertiser's liquidity problem in 1977, the company was paid in can openers. Left with having to raise the funds, on-air personality Bob Circosta went on the radio and sold the can openers for $9.95 each.

The can openers sold out, and an industry was born. Circosta later became the new network's first ever home shopping host and would eventually sell 75,000 different products in over 20,000 hours of live television.

In 1986, HSN began a second network that broadcast over-the-air on a number of television stations it had acquired under the name Silver King Broadcasting.

 In 1999, the stations were sold to IAC founder Barry Diller and changed its name to USA Broadcasting, with a few of them ending HSN programming outside of overnight hours and taking on a local programming format equivalent to Toronto's Citytv. HSN continues to air on low-power stations (one of these is owned in agreement by Univision). Ventana Television (Ventana meaning window in Spanish) has the same street address as HSN and is the holding company for its broadcast licenses.

In 1997, HSN formally launched its second nationwide electronic retail venture, a 24-hour network under America's Store name (it had operated similar concepts of more limited scale since 1988).

In April 2007, America's Store ceased operating permanently. Most of America's Store hosts (some of which were already splitting hosting duties between networks) were absorbed into the HSN programming schedule.

In 1998, Home Shopping Network launched a Spanish-language service Home Shopping en Español on the Univision-owned Galavision cable network. In 2000, the Spanish version rebranded itself as HSE and began broadcasting on low-power stations in the U.S. and Puerto Rico. It also ceased to broadcast through Galavision. In June 2002, HSE ceased to operate.

In 1999, the company launched a website, HSN.com. In an attempt to engage with younger consumers in 2009, HSN produced a 14-episode online video series, Faces of Beautiful You, which follows three young women who find solutions to many of life's problems through HSN's beauty products.

In September 2000, Home Shopping Network officially changes its name to HSN.

On August 19, 2012, HSN co-founder Roy Speer died after a long illness. Bud Paxson died on January 9, 2015.

In April 2017, HSN CEO Mindy Grossman stepped down to assume the CEO position at Weight Watchers. On July 6, 2017, Liberty Interactive announced it would buy the remaining 62% of HSN stock it did not already own in order to acquire the company for its QVC Group. QVC CEO Mike George would be CEO of the combined company.

High definition

In August 2009, HSN launched a high definition simulcast feed, which broadcasts in the 1080i resolution format. At launch, it was carried by Time Warner Cable and Verizon FiOS, and like the SD feed, is now carried by most pay-TV providers.

When the HD channel launched, the network had a different presentation than most HD channels, choosing to present content on the standard definition feed using a left cut of the HD image rather than taken from the center of the screen within the standard 4:3 safe area. As of February 2013, the standard definition channel is now merely downscaled at the provider from the HD feed rather than having a devoted channel for 4:3 TVs.

Sister channels

HSN2

HSN launched a companion channel, HSN2, on August 1, 2010, which acts as a timeshift channel carrying tape-delayed presentations of products and programming. Dish Network has carried it since launch.

America's Store

America's Store (AS) began in 1988 as the Home Shopping Club Overnight Service, which aired on broadcast stations around the United States from midnight to 9 a.m. and, in particular, on WWOR-TV from 3 to 6 a.m. in the New York City metropolitan area, along with its national superstation feed. In 1989, HSN purchased a number of low-power television stations and began operating the service 24 hours a day as Home Shopping Spree. In 1997, the name was changed again to America's Jewelry Store to reflect a switch to selling exclusive jewelry.

This incarnation met with limited success, and as a result, in 1998, the selection was expanded to include all of HSN's inventory categories, with the word "Jewelry" being removed from the network's name. In 2003, America's Store began to be carried on DirecTV. The network went off the air in April 2007.

United States

HSN's U.S. operations are based in St. Petersburg, Florida, which houses its corporate headquarters, studio and broadcasting facilities. Additional call center facilities are located in Roanoke, Virginia & Toledo, Ohio. Distribution centers are situated in Roanoke, Piney Flats, Tennessee, and Fontana, California.

HSN also operates retail outlet stores in Orlando, Brandon, Bardmoor, Tampa and St. Petersburg. HSN is live 24 hours a day, 364 days a year (it has previously tested carrying recorded programming during some graveyard slot hours, but unsuccessful). During live broadcasts, the word "LIVE" is inserted above the on-air graphic on the top-right corner, which is now always the case. HSN's hosts stay on the air for 2 or 3 hours and feature 5 to 10 products at a time.

The channel usually ends live broadcasting for the Christmas holiday at about 4:00 pm EST Christmas Eve, and returns live at 11:00 pm EST Christmas Day. For the first twelve years, a looping Yule log was aired from Noon Christmas Eve to Midnight Boxing Day. The show allowed members of the staff to go on camera with their families to say hello to relatives back home.

Previously aired broadcasts could be re-watched on the YouTube channel of HSN. HSN first uploaded full-length episodes for several of the most popular programs, for instance, The Monday Night Show with Adam Freeman, in February 2016, then expanded it to cover all programming on 26 August 2016, including the pre-recorded Christmas broadcasts.

United Kingdom

HSN had a UK sister network called HSE, which has ceased operating.

Germany

HSN has a sister network in Europe called HSE24. ("Home Shopping Europe")

Japan

HSN's sister network in Japan is known as The Shop Channel.

Canada

The Shopping Channel was launched in 1987 as Canadian Home Shopping Network (CHSN), HSN's sister network in Canada. In 1999, the station was sold to Rogers Communications and is no longer affiliated with HSN.

Philippines

Home Shopping Network is currently aired in the Philippines via Shop TV, a shopping channel owned by Solar Entertainment Corporation. It is also aired as a paid advertising block on PTV, IBC, BEAM TV, AksyonTV and most of the channels owned by Solar Entertainment Corporation including Diva Universal Philippines which is a joint venture with NBCUniversal. In 2015, The HSN brand is no longer named on screen, but they used the shopping channel's name.

Italy

Home Shopping Europe was launched in Italy in 2001 as Home Shopping Europe, replacing H.O.T. Italia (when this acronym intended the television channel Home Order Television). In 2003, the frequencies of HSE were sold to Mediaset and the channel was renamed Mediashopping. In 2011, Home Shopping Europe bought the channel back; the channel was renamed HSE24.


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