Zhejiang Television (ZJTV, Chinese: 浙江卫视), is a television channel under Zhejiang Radio and Television Group serving the Hangzhou city and Zhejiang province area. Zhejiang TV, Zhejiang Radio and Television Group satellite channel, Taiwan and Taiwan nickname blueberry blue whale is Zhejiang radio and television group integrated satellite television channel, launched on October 1, 1960, January 1, 1994, for the national broadcast.
In 2006, Zhejiang satellite TV launched its own entertainment program "Too cola". on August 25, 2008, and the revised version of the "China blue" slogan. September 28, 2009, the realization of the high, standard clear broadcast.
In 2012, the establishment of the "first dream channel" slogan, and the introduction of inspirational music commentary program "The voice of China". In 2014, the introduction of the reality show "running brothers".
2015, access to the "TV landmark" annual most influential provincial TV title. January 1, 1994, Zhejiang TV program first started to use satellites, call "Zhejiang TV", effectively covering the whole country and more than and 40 countries and regions around 2 billion of the population, and more than 95% of the national cable television broadcast, has a relatively fixed audience of one hundred and fifty million, of which about one hundred million for the city audience.
In the early days, most of the programs of Zhejiang satellite TV were mainly to promote the Jiangnan culture and analyze the economic development model of Jiangnan, especially in the production of news programs.