IBN Lokmat: an India TV channel
IBN Lokmat is a valuable resource for Indian people worldwide, and that broadcasts an extensive array of programming, encompassing a diverse spectrum of popular topics to cater to a broad and engaged audience, including community, culture, events, current affairs, media, the latest news, space, and women
Lokmat Media Pvt. Ltd. is a leading multi-platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community, and sports verticals. It has an employee strength of more than 3,000 and has a pan-India network of offices.
Lokmat’ is the largest read newspaper in Maharashtra with 2.18 cr readers (source: Total readership, IRS 2019, Q3) along with ‘Lokmat Samachar’ and ‘Lokmat Times’, the group has a readership of 2.50 cr (source: Total readership, IRS 2019, Q3). Amongst the company’s divisions, News18 Lokmat the most popular news channel with over 30 million average monthly viewers is known for its credible and premium news content.
Keeping abreast with the changing digital landscape, Lokmat Group makes it is content available for its readers through its multi-lingual news portals and mobile news app.
Lokmat entered the TV space in 2008 and it co-owns a 24-hour news and current affairs channel ‘News18 Lokmat’ (earlier IBN Lokmat), through a JV with the Network18 Group.
Lokmat’s experiential marketing division – Taplight organizes various annual properties like ‘Lokmat Maharashtrian of the Year’, ‘Lokmat Women Summit’ etc. which are the benchmarks in their respective categories. It also provides comprehensive 360-degree marketing solutions to clients including ‘Below The Line’ promotions and client led activations. It is the largest event management company in Maharashtra in terms of the number of events held. This division also runs various community forums focussed on Women, Youth, and Children.
As a responsible corporate citizen, the Group is engaged in various social initiatives aimed to help the poor and needy. It also is actively involved in helping victims of natural disasters and tragedies. Lokmat also works to highlight problems faced by people in its communities, bring them to the attention of the concerned authorities for necessary action.
In its endeavor to create a culture of environmental responsibility among media houses, the company has set up 10 solar power plants across locations in Maharashtra. Through this initiative, Lokmat became the first and only media house in the country to generate and use green/solar energy for printing newspapers.
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